I have enthusiastically led the product vision, roadmap, and development strategy for both consumer facing and data-centric products at Edmunds.com. I take ownership of improving KPI's and user experiences through a synthesis of teamwork, rigorous problem deconstruction, user research, rapid prototyping & testing, through and beyond the launch of a product. My role has also involved the identification and technical execution of several mutually-beneficial, strategic partnerships.
Driving the evolution of the Edmunds platform by expanding and bolstering our API offering in an effort to establish Edmunds as the authoritative source of automotive data.
Increased conversion through our used car inventory channel by nearly 9x, leveraging only usability learnings & UI modifications, helping connect more shoppers with our dealer partners. (Jan '13 to Jul '14).
Improved the usability of our used car appraisal tool by 20%, helping connect 200,000 extra shoppers with accurate vehicle appraisals each month.
Redesigned our search result page(SRP), improving usability and scalability while converting 40% more users into lead submitters and allowing us to deliver more content at a speed that was 5x faster than our legacy product.
Introduced @EdmundsLive, a Twitter-based car shopping advice service which monitors Twitter 7 days a week for car shoppers in need of advice/help. @EdmundsLive was recognized in 2014 as an Official Honoree in the Customer Service category of the Webby Awards.