2010 - Present
I enthusiastically lead the product vision, roadmap, and development strategy for Edmunds.com. I take responsibility for improving our quantitative and qualitative KPI's by leveraging user research to generate revenue for the organization.
Increased conversion through our used car inventory channel by nearly 9x, leveraging only usability learnings & UI modifications, helping connect more shoppers with our dealer partners. (Jan '13 to Jul '14).
Improved the usability of our used car appraisal tool by 20%, helping connect 200,000 extra shoppers with accurate vehicle appraisals each month.
Redesigned our search result page(SRP), improving usability and scalability while converting 40% more users into lead submitters and allowing us to deliver more content at a speed that was 5x faster than our legacy product.
Introduced @EdmundsLive, a Twitter-based car shopping advice service which monitors Twitter 7 days a week for car shoppers in need of advice/help.